NowExhale
brand + website for a divorce support startup
the project
NowExhale is a new platform offering expert-led support for people going through divorce or separation. They needed a brand and minimum viable product to bring the vision to life and support early-stage investment.
We worked from scratch, starting with workshops to fully understand the offer and desired message, then designing the full brand identity and website experience.
The objective was to deliver a created a calm, approachable visual identity that feels professional without being cold. We wanted to create a space for users to feel reassured and supported through a potentially difficult time in life.
Our team delivered a full suite of brand assets: logos, typography, colour palette, social templates, pitch decks, and email signatures - all wrapped in a clear, practical brand manual.
Full credit to freelance brand designer, Simona Pralea.
brand identity
logo variation
colour palette
typography
The website needed to do three things: explain the platform, build credibility, and start generating leads.
We mapped the user journey, created a streamlined sitemap, and designed clean wireframes to bring structure to the build. From there, our designer created flexible page layouts that work across desktop and mobile. Our copywriter shaped the content and SEO, and our developer brought it all to life.
website
The site is fully responsive, fast-loading, and easy to update.
We integrated a booking system and lead-gen tools (including a quiz to match users with services), and designed a scalable structure that supports future growth.
performance & features
need something similar?
We build brands and websites for ideas with purpose.
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